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Deezer Flow

Deezer’s “Flow” is an intriguing ideal to tackle the paradox of choice.

Deezer’s “Flow” is an intriguing idea. 

A unique, endless and personalised playlist for every user. The first suggestion in the main tab. It is a clear alternative to the endless lists of lists that other streaming services usually display.

Perhaps one bold suggestion is more valuable than a lot of scattershot alternatives and a solution to the “paradox of choice”.

I am curious how well it actually works.

Official description: “Flow is all your favorite music, mixed with fresh recommendations and songs you forgot you loved. This feature gets to know what you like and what you don’t and plays an infinite stream of music chosen just for you. All you have to do is press the button.”

Interesting features: the “angry face” icon gives some tools to shape the flow:

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  • “Do not recommend this track”
  • “Do not recommend this artist”
  • Skip next track
  • Manage my exclusions
  • “Change mood”

The last is intriguing. I counted 47 moods: pop, hits, rock, electronic, happy hour, 2000, 80s, Party, Sertanejo (lol), French rap (hmm), Zen, Folk, Rainy Day, Disney, Road trip, Work out etc. Is it really a curious mix of genres, actual moods, contexts and time periods. 

They could use a better name than “Change mood” (Something like “Shape the Flow” is more enticing and correct) and the feature could have its own main icon, instead of being hidden in the “Angry face” menu.

One usability complain I have is that in flow mode there is no way to manage the queue: you cannot see upcoming songs, nor add a track to the queue.  It is a bold design choice, but it would be extremely convenient to add stuff to the queue and then automatically return to the flow. Most of the time I want to combine both things: add one or two particular songs, and then return to the flow. It is a shame to break the flow every time this happen.

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