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How Today’s Podcast Deals Look A Lot Like Yesterday’s Music Deals

Nice retrospective on Spotify efforts to bypass record labels. No wonder they have directed so much effort towards building their podcast business…

Over the past several years, Spotify has tried and failed to bypass record labels and build infrastructure for unsigned artists. They invested in DistroKid, an independent music distributor; launched a direct-upload tool for unsigned acts in the U.S., mirroring SoundCloud; and offered select independent artist managers six-figure advances to license their clients’ music directly to the platform without any third-party help. But Spotify learned the hard way that it’s difficult to gain influence in an environment like recorded music where incumbent corporations already control around 70% of the market, and has since scaled most of these initiatives back.

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