“My entire adult life they have released straight-to-video films,” he says. “As a filmmaker, when I was starting out in the ’90s, your nightmare was the straight-to-video release. There’s nothing new about it — what’s different and new about it is selling it to Wall Street as innovation or disruption.”
Nolan likes seeing movies in the theater, hailing the communal experience of watching a story unfold with an audience. He also believes that there are economic reasons not to muck with a distribution model that’s lasted for generations. He noted that book publishers still release hardcover copies before debuting paperback versions as a way of maximizing revenue. That same kind of windowed approach — one that differentiates between a theatrical release, a home entertainment launch and television licensing — ultimately grows the pie, he reasoned.