The music industry according to super-producer Jimmy Iovine

Then, with the music industry crumbling around his ears, Iovine found an alternative outlet for his energy, after a chance conversation at Dre’s Malibu house. The rapper’s lawyer had just called him to pitch a fashion-endorsement deal but Iovine said he was focusing on the wrong area. “I said: not sneakers. Speakers.” Dre was on board immediately and came up with the Beats name.

Source: The music industry according to super-producer Jimmy Iovine

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