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You don’t have to be stupid to work here, but it helps

One of the most common tactics is doing what everyone else is doing, even if it is wrong. If your competitor introduces a new strategy, do the same – no matter how wrong-headed it might be. If another competitor starts a Total Quality Management initiative, follow suit. It’s often advisable to copy iconic companies such as Google – even if you are in an entirely different industry. If you call it ‘best practice’, you might be hailed as a genius. When it goes wrong, you can say: ‘Well, everyone got it wrong.’

via Aeon Essays

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