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The Secret to Disney’s Record Profits Can Be Summed Up In Just One Word

During 2006, Iger’s first full year on the job, Disney released 19 movies in the United States, with only two considered “franchises” proper: Pirates of the Caribbean: Dead Man’s Chest, and The Santa Clause 3 (a third release that year, Cars, would go on to become a franchise). Today, it releases only around ten films annually, almost wholly based on Disney, Marvel, Lucasfilm, or other divisional franchises. Iger’s methodical approach flips the movie studio model of releasing a diverse slate of projects with the hope that a few will break out, and instead assures consistent performances through a reliance on tried-and-true brands.

via  Cartoon Brew.