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Four Columbia House insiders explain the shady math behind “8 CDs for a penny”

Perhaps unsurprisingly, record clubs such as Columbia House (and its rival, the BMG Music Club) were an incredible driver of CD sales: In 1994, 15 percent of all discs in the U.S. sold because of these clubs, while a 2011 Boston Phoenix article, “The Rise And Fall Of The Columbia House Record Club—And How We Learned To Steal Music,” reported that 3 million of the 13 million copies sold of Hootie And The Blowfish’s Cracked Rear View were sold this way.

via The A.V. Club.