6. Microsoft licenses “Start Me Up” for its Windows 95 campaign
Microsoft owned the ’90s. In the post-iPod/iPad/iPhone world, it’s hard to think of a time when Apple was floundering and Microsoft ruled the tech landscape, but that’s how it was in 1995. Not only did the computer company inexplicably partner with NBC to launch a cable-news network, MSNBC, that year, it thought nothing of paying millions to license a single song by one of the world’s most famous rock ’n’ roll bands for a commercial. To show off the new “Start” button on its hot-shit new operating system, Windows 95, the company licensed “Start Me Up” from The Rolling Stones’ 1981 album Tattoo You. Experts speculated for years that Microsoft paid anywhere from $8 million to $15 million for the rights, until former Microsoft executive Bob Herbold admitted a few years ago it was closer to $3 million. [Kyle Ryan]
16. GoldenEye kicks off a pretty lousy run of James Bond movies starring Pierce Brosnan
Last year, Pierce Brosnan admitted in an interview with The Telegraph that he was “never good enough as Bond,” especially when compared to his predecessors, Roger Moore and Sean Connery. Wasn’t Brosnan being too hard on himself there? Yes, his version of 007 was a little too much of a robotic quip machine—a guy who looked good in black and sounded good talking about martinis, but never seemed dangerous enough to carry a license to kill. The real problem, though, was the general lousiness of the movies themselves, a series of chintzy action vehicles featuring lame gadgets, forgettable set pieces, and a nuclear scientist played by Denise Richards. The best of the four Brosnan Bonds is easily the first one, 1995’s GoldenEye. It benefits from the clean, classical direction of Martin Campbell (who would later ease another actor, Daniel Craig, into the franchise with the truly terrific Casino Royale) and such vintage Bond touches as a villain who kills people with her thighs. Brosnan can also take heart that his mediocre stint in the tux inspired one of the greatest video games of all time. [A.A. Dowd]
via The A.V. Club.
(There is also the Part 1)