Categories
Old Blog

Suzanne Ciani: America’s first female synth hero

She eventually struck gold with her “Pop & Pour” sound design for Coca-Cola. “I asked if it would be used in just one commercial or others as well. They couldn’t answer me so I thought, I better be safe and make a sound that could be used in any space. So I created the sound of a perfect rising bubble. It had no pitch centre; it would work in any context. And they have used that sound in every Coke commercial across the world for ages. It was like being in Las Vegas and hitting the jackpot.”

via Dazed.

Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s