For Musicians, Fashion is a Double-Edged Sword

Music industry unusual new challenges…

Over the last ten years, Marilyn, Premier, Next and Viva have all created special talent departments, catering to musicians and celebrities. Next, in particular, has embrace this new business with vigour, securing for its clients lucrative deals with DKNY, Gap, L’Oréal, Adidas, Rimmel, Chanel, Mulberry and H&M, and managing stars like A$AP Rocky, Lana Del Rey and Rita Ora.

But Sarah Leon, creative director of Next Talents, disagrees that Angel’s abrupt style shift should be attributed to the agency: “I’d like to make it really clear that [with] all of the artists who we work with, it’s their own image, genuinely their own image. We’re just here to help them harness that within the fashion world. We don’t put that on them at all; we help them when commercial opportunities arise to understand how that could work together.”

via The Business of Fashion.

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