The Making of “We are the World”
Independently, Harry Belafonte called Ken Kragen, the manager of Richie and Kenny Rogers, to discuss the feasibility of a concert to raise funds for Africa. Kragen didn’t think a concert would raise sufficient money, so he suggested that a small group of artists, perhaps a dozen, make a record. But the industry response was so strong that Kragen had to end up turning down about 50 artists to keep the session from becoming unwieldy.
via LA Times.