Why the Box Office Has Been Worse Than It Looks (and Won’t Get Better Soon)

Nothing particularly new in this article, but I am fan of Mark Harris since I read this book.

That gamble paid off — exactly the way it paid off this August for Ghostbusters’ direct spiritual descendant. Guardians of the Galaxy is the first summer-season champ in 11 years that isn’t a sequel, and like The Lego Movie, it’s at least as much an eye roll at the cookie-cutter blockbuster genre as an embrace of it. Which leads to, if not a downside, at least a question: If the movies that are doing the most business these days are those that offer gentle but pointed reminders that most of the movies that surround them are crap, what does that mean for the future of crap?

via Hollywood’s Horrid Summer.

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