2002 article:
“A lot of British talent is seen as quirky,” an anonymous “industry expert” told Reuters. A generation ago, however, British popsters were appreciated precisely for their idiosyncrasies and regional identities; bands like the Kinks and the Who, although not consistent hit-makers, had distinctive sensibilities that American admirers couldnt hope to copy. Quirkiness can actually lead to long-term appeal, but oddball performers require time and exposure to grow on potential fans. In this age of manufactured pop and short-term marketing, singularity is considered a design flaw.
via Slate.