Music and shopping: Beware of Beethoven

EBay wants consumers to avoid such unhealthy influences when shopping online. It has blended birdsong, dreamy music and the sound of a rolling train—thought to be pleasant but not overly seductive—to help them buy more sensibly. Retailers could presumably counter by cranking up the Chopin. “Classical music does seem to be the way to go” if your only interest is the narrow one of squeezing as much money as possible from your clientele, says the study’s author, Patrick Fagan, a lecturer at Goldsmiths, part of the University of London.

via The Economist.

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