Golan-Globus made a specialty of “pre-selling” their films, based on their promised “exploitable elements,” to cable TV and home video companies and film distributors, well before even making the movies. Budgets were kept so low that most of the films scarcely had to perform at the box office to make a profit. In a 1983 Film Comment article that hailed Golan and Globus as “New Hollywood’s kings of the cheapies,” Roger Corman, for whom Golan had once worked as an assistant, called him “a master of the pre-sell on the international market.”
via The A.V. Club.