In 2012, Pitbull was involved in an advertising campaign with Walmart, in which the Walmart store that received the most Facebook “likes” from June 18 to July 15, 2012, would have Pitbull visit and put on a show there. An orchestrated campaign entitled “#exilepitbull” started by The Boston Phoenix reporter David Thorpe and SomethingAwful.com writer Jon Hendren urged people to vote for a remote location, namely Kodiak, Alaska. In an email to the Associated Press, Walmart confirmed that Kodiak was the winning location. Pitbull visited Kodiak on July 30 where he received a key to the city from Mayor Patricia Branson and then made an appearance before a crowd of hundreds at the Coast Guard base. The original orchestrator of the campaign to whom Pitbull had extended a public invitation, was present for the event.
In November 2013 he started a fragrance with Jacavi Worldwide and Parlux Ltd.