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Swedish Pop Mafia

If Americans are aware of this phenomenon, it is probably because they’ve heard about the legendary Swedish producer and songwriter Max Martin. There are any number of ways to express Martin’s ubiquity, but here’s one: From 2010 to 2011, the pop idol Katy Perry spent an unprecedented 69 consecutive weeks in the Billboard top 10, surpassing the previous record-holder, the 1990s Swedish group Ace of Base, by four months. But the milestone was far more of a testament to Martin’s staying power than Perry’s: Not only did he help produce and write all but one of Perry’s record-breaking string of hits, but he began his career as a producer for Ace of Base. Max Martin has produced more number-one songs than anyone besides George Martin, the so-called fifth Beatle.

via Swedish Pop Mafia – Pacific Standard: The Science of Society.

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