How Young Thug Got Trapped By A $15,000 Advance From A Major Label

Buzzfeed reports:

Deals like Thug’s — where a label acts like a friend or in startup terminology, an angel investor, throwing a little money behind videos or online advertising for an artist who’s made some songs on their own, hoping to help them get noticed and make some money back with revenue from tours and merch — are a relatively new phenomenon. Until the early ’00s, labels focused less on promoting existing songs than creating new ones, and tailoring them to mainstream tastes. “You used to get a guy with a decent amount of raw talent, and put him in the studio with as many people as you can until something workable came out that was glossier or more broadly appealing than whatever they started out doing,” New York Times pop critic Jon Caramanica said.

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