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The Wu-Tang’s self-defeating unique album

Many good points, but this one is particularly precise:

They say that their approach “launches the private music branch as a new luxury business model for those able to commission musicians to create songs or albums for private collections”. It’s true that the distinction between art and luxury is eroding, with artists like Takashi Murakami and Damien Hirst at the forefront of that trend. But there is still a distinction, and the Wu-Tang Clan clearly want their album to be on the art side, rather than on the luxury side: they want to be artists, not artisans. At the same time, however, the ornate packaging of their album signifies an emphasis on artistry, rather than art. I suspect that they would have been better off selling a simple USB thumb drive for a couple of million dollars, rather than trying to create a new class of luxury object.

via The Wu-Tang’s self-defeating unique album | Felix Salmon.

 

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