Something is working in Denmark music industry

• The results speak for themselves: since April 2008 TDC PLAY has fulfilled 250 million downloads and streams (equivalent to 45 tracks per person in the Danish population); there was an all time high of 698,000 downloads and streams in one day on December 31st 2009; the streaming service was introduced in 2009 and usage has been growing by 10% per month since then; the fiscal contribution of TDC PLAY equates to 64% of the growth in total digital trade value in Denmark from 2007 to 2009.

via musically.

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