In hindsight, Monterey Pop is seen as a watershed event, breaking the careers of Jimi Hendrix, Janis Joplin and the Who in America, but at the time Adler had the foresight to film and record the concert when few thought it mattered. The film rights made the rock manager a wealthy man and, in 1967, Adler founded another successful label, Ode, whose first hit was Scott McKenzie’s “San Francisco (Be Sure to Wear Flowers In Your Hair).”
via Lou Adler | AllMusic.
Adler can often be seen sitting court side next to Jack Nicholson at Los Angeles Lakers home games. Adler owns The Roxy Theatre with his son Nic, who operates the historic music venue, on the Sunset Strip in West Hollywood, California. Peter Fonda reportedly partly based his character Terry Valentine in The Limey on Adler, according to Fonda’s interview on the DVD. He is also the uncle of former Guns N’ Roses drummer Steven Adler.