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With E-books Still Young, A Hit Novel Reaches 30% Digital Share

Even today, many mainstream albums don’t even achieve a 30% digital share seven years after the debut of the iTunes Music Store. Taylor Swift’s “Speak Now” and Darius Rucker’s “Charleston, SC 1966” both opened with a 27% digital share, according to Nielsen SoundScan. Sugarland’s “Incredible Machine” opened with a 17% share. Alternative rock albums tend to be higher – Kings of Leon’s “Come Around Sundown” opened with a 44% digital share, for example, and Bruno Mars’ “Doo Wops and Hooligans” debuted with a 40% digital share.

via With E-books Still Young, A Hit Novel Reaches 30% Digital Share.

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