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MTV Reinvents Itself for the Millennial Generation

That comes back to diversification. Still trying to come up with a viable successor to the music video countdown show “TRL,” MTV this month started a pop culture newscast on weekday afternoons called “The Seven.” A scripted show, “The Hard Times of RJ Berger,” started last summer, and four more scripted shows will come online next year, including “Skins” and “Teen Wolf.” “Beavis and Butt-Head” is coming back, too, thanks to a newly reformed animation unit.

“The times when our network has been one-note,” Ms. McGrath said, “have never been as good as the times when we were diverse.”

via MTV Reinvents Itself for the Millennial Generation – NYTimes.com.

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