Digital Record Breaker

Spotify’s income is currently split 50-50 between subscriptions to the premium service and the advertising and direct sales from free streaming. He doesn’t discount advertising. “Don’t forget that there’s $200 billion of advertising which has not yet moved to digital. But it will.” But he is most pleased that, since Mr. Bronfman’s remarks, Spotify’s subscribers have doubled from 250,000 to more than half a million.

via Digital Record Breaker – WSJ.com.

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