Q: Tim Abbott, the former Creation managing director, said that your signing policy was to basically “drink and drug the bands into submission”.
A: Yeah, that or showing up at every single gig until they signed. That worked with Ride. I just showed up every night until they signed. But usually we’d get them off their nut. They’d have such a good time they’d think: “Do we really want to sign to some boring fucker at a major or some lunatic who will put us in the charts?” Then when you end up taking whatever refreshments are available at 4am in a Jacuzzi you think: “I made the right decision.”