“Our old record label ceased to exist, so we were left without a record label. There were a handful of offers on the table but we didn’t think any of them really did the record justice.
“The music industry just seems to be lots of people taking their share of the pie. And the artist at the end of it ends up with nothing. We’re making a lot of money for a lot of other people. For a new model to work, it needs fewer people taking their cut, at least to be able to support the artist.
“[With Pledge] we still own the rights to our music, which is the most important thing. It’s much easier to go to a record label – they’ve got everything in place to release a record – distribution and manufacturing, all of those things have landed on to our shoulders now. But I’m at a point where I can actually see us making a viable career out of it.