Richard Gottehrer of the Orchard

At 70, Mr. Gottehrer (pronounced GOTT-er-er) has carved out an unusual role as a pioneer in digital music and a keeper of a certain kind of retro rock ’n’ roll flame. The Orchard, which which he founded with his business partner Scott Cohen, is an independent distributor that started when digital music was still a hypothetical topic at futurist tech conferences. Since then it has built a catalog of more than 2 million songs from 5,000 labels and artists around the world, and last year had $62 million in revenue. as a pioneer in digital music and a keeper of a certain kind of retro rock ’n’ roll flame. The Orchard, which he founded with his business partner Scott Cohen, is an independent distributor that started when digital music was still a hypothetical topic at futurist tech conferences. Since then it has built a catalog of more than 2 million songs from 5,000 labels and artists around the world, and last year had $62 million in revenue. which he founded with his business partner Scott Cohen, is an independent distributor that started when digital music was still a hypothetical topic at futurist tech conferences. Since then it has built a catalog of more than 2 million songs from 5,000 labels and artists around the world, and last year had $62 million in revenue.

…Mr. Gottehrer said that before he and Mr. Cohen started the Orchard, they had a young record label, Sol 3, and were looking for a way to sell their CDs through online stores like CDNow. When they saw an opening for a new kind of independent distributor for these sites, he and Mr. Cohen put together a proposal and flew out to Sacramento to meet with the stores’ major supplier.

“I found out all they wanted to talk to me about was, ‘So what was it like working with Blondie?’ ” Mr. Gottehrer said. He told them some stories, and they made a deal. “That’s where these things pay dividends,” he added, pointing to the gold records on the wall and smiling broadly.

via Richard Gottehrer of the Orchard – NYTimes.com.

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