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A Reprise for Jingles on Madison Avenue

And TBWA/Chiat/Day is organizing new-music showcases this month in markets such as Los Angeles to get buzz bands in front of creative directors and clients. It also comes down to economics. Licensing songs from lesser-known or new bands can range from $10,000 to $75,000, depending on whether the ad airs only on TV or online, while the price tag for better-known artists comes in at $200,000 to $300,000. Then there are mega-artists like Led Zeppelin, Madonna and the Rolling Stones, who often cost upward of $1 million for one song.

via A Reprise for Jingles on Madison Avenue – Advertising Age – Madison+Vine: News.(via hypebot)

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