Iggy Pop on T-shirts and jeans

Pop’s venture with Sony Music, which is producing the Pop T-shirts as part of its Archive 1887 line, is only the latest in a recent spate of commercial activity: in the past year, he has appeared (shirtless) in advertisements for a broadband company and an insurance company. “It’s like this: I made some fucking great-sounding music that still sounds fucking great, and—to drop my intellect and just get emotional about it—a bunch of fat fucks and pricks wouldn’t play my music anywhere where anybody could hear it, wouldn’t sell it in a part of the store where it could be bought,” he said. “From the commercials, other people get to know me, and they check out the music.”

via Iggy Pop on T-shirts and jeans : The New Yorker.

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