“Let’s take Rihanna, then let’s take Tiësto,” Mr. Adams said, mentioning the famous pop singer and the Dutch producer who may be the world’s most popular DJ. When Mr. Adams indicated to the Los Angeles Times recently that he knew a DJ who made $20 million a year through his music, it was widely speculated that he meant Tiësto.
“To youth culture, who’s mainstream?” he asked me. “Is it Rihanna because she’s all over tabloid magazines and she’s on radio and television? I mean, what is television nowadays? When you’re talking about impacting youth culture, the old machine is not strong. This is a culture that’s complex and authentic.
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